AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on Android in Spain - Q2 2022
Discover the performance of the top 5 beauty retail apps on Android in Spain during Q2 2022, including weekly downloads, active users, and revenue trends.
In the second quarter of 2022, the top beauty retail apps on the Android platform in Spain showcased varied performance metrics in terms of weekly downloads, active users, and revenue. Here’s a closer look at the trends for Perfumerías DRUNI, Versión antigua Sephora, LOOKFANTASTIC -Beauty Shopping, Birchbox, and BEAUTY BAY.
Perfumerías DRUNI
Perfumerías DRUNI experienced a consistent number of weekly downloads, starting at 6.5K in late March and gradually tapering off to around 3.1K by the end of June. The active user base showed a positive trend, beginning at 18.2K and peaking at 21.5K in the last week of June. The app maintained zero weekly revenue throughout the quarter.
Versión antigua Sephora
Versión antigua Sephora saw fluctuating weekly downloads, with a notable increase in June, peaking at 2.5K. The weekly active users also followed an upward trajectory, rising from 7.2K at the start of April to 8.2K by mid-June, before slightly dropping to 7K at the end of the quarter. Similar to Perfumerías DRUNI, the app reported zero weekly revenue.
LOOKFANTASTIC -Beauty Shopping
LOOKFANTASTIC -Beauty Shopping had a dynamic quarter with weekly downloads showing a significant spike mid-May, reaching 2.6K, before stabilizing around 1.4K by the end of June. Active users saw a notable increase mid-May, peaking at 18.4K, but later settled down to 13.6K. The app did not generate any weekly revenue during this period.
Birchbox
Birchbox exhibited modest weekly download numbers, averaging around 50-70, with a slight peak of 127 in early April. The active user count remained relatively stable, hovering around 800 throughout the quarter. Weekly revenue for Birchbox was consistently zero.
BEAUTY BAY
BEAUTY BAY reported low weekly downloads, mostly under 100, with a minor increase to 74 in early April. The active user base saw a slight decline from 1K in late March to around 900 by mid-June, before a slight rise to 928 in the last week of June. The app showed zero weekly revenue during the quarter.
These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of the top beauty retail apps on Android in Spain for Q2 2022. For more detailed analytics and insights, visit Sensor Tower.